The Influence of Text Variation on User Engagement in Cross-Platform Content Sharing

Apr 26, 2025·
Yibo Hu
Yiqiao Jin
Yiqiao Jin
,
Meng Ye
,
Ajay Divakaran
,
Srijan Kumar
· 1 min read
Type
Publication
arXiv preprint arXiv:2505.03769

This study examines how title rewrites affect engagement when YouTube videos are shared on Reddit. A controlled, multi-phase experiment accounts for video popularity, timing, and community norms. The analysis identifies emotional resonance, lexical richness, and community-specific language as characteristics of effective rewrites.

Social Media Natural Language Processing User Engagement
Yiqiao Jin
Authors
Yiqiao Jin
Ph.D. Candidate in Computer Science
My research sits at the intersection of multimodal foundation models, intelligent agents, and spatial/physical intelligence. I build general-purpose models that perceive, reason, learn, and act in interactive virtual and physical environments.